This study was started to investigate the effects of extreme environments on consumer decision. Other studies demonstrated the impact of high altitude on both physical and mental processes. So, it was reasonable to postulate that consumer/monetary decisions might also be impacted. We designed a survey instrument designed to elicit willingness to accept compensation for not reaching the summit. This was administered at low altitude through the internet and at several high altitude mountain locations around the world. The high altitude and low altitude results were statistically compared. The results suggest that economic decision is impacted by extreme environment.
